Governmental / Executive travel company needs an updated brand identity. Current logo looks very dated and needs to reflect the company’s substantial investment in technology.
Current logo and identity system distracts from the company’s professionalism and dedication. Technology has changed the course of the company and the logo/identity should reflect that change.
Brand identity reinforces company services (letterhead), company reach and planning (envelope), and the company’s aim to handle client’s travel arrangements (business card). The logo is held up by three pillars which represent the company’s three principles: people, technology, and service.
Selfless hospitality and service
Superior value and performance
Using, not relying on technology
Meeting and exceeding expectations