LRID3

NEW BRAND
Develop a brand identity for new photography / videography / multimedia art ios app. Since this is a new company, the roadmap for the brand must be agile enough to change as the company grows.

PROBLEM
Create a brand identity that isn’t limited to the physical world but expanded to the virtual, ultimately seeking to create an experience within. Create experiences even from mundane interactions.

SOLUTION
Create a consistent brand identity system that merges physical and virtual experiences. QR codes are easy ways for the audience to access things like: videos, custom URLs, and user focused messages.

VISION
Document the ever changing world

KEY MESSAGES
Inspire and teach through images
Visual storytelling to cause change
Remain relevant in a changing world

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