identityOKF
okfOrigLetterhead
okfOrigLogo

REBRAND
Architectural and engineering iron casting company needs an appropriate brand image. Currently, no brand image exists to create an identity around. Original letterhead is too complicated and looks dated. Current logotype isn’t memorable or defendable.

PROBLEM
Create a modern and memorable brand identity that reflects the company’s experience and progress.

SOLUTION
The company initials are used in a letterform that depicts a gear. The gear is thick to represent safety and control. In the negative space you can see a ‘K’ which is set inside the ‘O’ like a iron casting mold.The gray color represents the gray and ductile iron material. The logo is letter pressed on all brand identity elements to further enhance the iron casting theme.

VISION
Continue to be a reliable source in an ever changing world

KEY MESSAGES
Over a century of iron casting experience
Highest level quality control
Dedication to perfection

letterheadOKFenvelopesOKF2
logoOKF