Educational professional development and digital resource publisher needed help updating their brand.
Company needed a visual identity system that works well for their educational professional development department as well as their educational resources division. The challenge was to design a system that reflects the company’s core values and enterprises as concrete as possible without looking too clinical.
Inspired by images from an activity conducted at a professional development workshop, geometry would be the key. The logo was inspired by deconstructing draft typography into a math operation, thus combining the company’s main business and brand name.
Changing the way math education is conducted and received
Guidance without interference
Inclusive learning environments
Self assessment and monitoring