K5 Identity

REBRAND
Educational professional development and digital resource publisher needed help updating their brand.

PROBLEM
Company needed a visual identity system that works well for their educational professional development department as well as their educational resources division. The challenge was to design a system that reflects the company’s core values and enterprises as concrete as possible without looking too clinical.

SOLUTION
Inspired by images from an activity conducted at a professional development workshop, geometry would be the key. The logo was inspired by deconstructing draft typography into a math operation, thus combining the company’s main business and brand name.

VISION
Changing the way math education is conducted and received

KEY MESSAGES
Guidance without interference
Inclusive learning environments
Self assessment and monitoring

K5 logoK5 LetterheadK5 Ebooksk5MiscDocs
K5 Business CardsK5 EnvelopeK5 eBookSystemeBook