Architectural firm’s identity needs an update. Current identity doesn’t properly reflect the aesthetic and essence of the company.
Company portfolio is more International Style than Art Deco. Current logo eludes to the humanistic side of the company’s vision but is lacking in simplicity and aesthetics.
Create a letterform using company initials HWA and combine: the golden ratio and arch, both are iconic elements in design/architecture. HWA also seeks to “bridge” green and clean design with designers and the community.
Sustainable architecture with a humanistic approach to design
Clean and green philosophy
Inclusive development process
Shared ownership experience