The Tokyo Olympic committee decided to have an open competition for the new Tokyo 2020 logo. The key concepts to be illustrated were:
- The power of sport
- Japanese-ness and Tokyo-ness
- World peace
- Personal Best and Utmost Efforts
- Sense of Unity and Inclusion
- Innovativeness and Future-oriented
- Reconstruction and the Power to Rise Up
Due to global accusations of plagiarism, the Tokyo Olympic Committee pulled the original logo and held an open competition. Measures would be taken to make sure any problems would not occur again. Groupthink combined with the fear of mistakes, has lead to the following selection of 2nd generation logos.
The concept is Japan-ness and Tokyo-ness..The paper crane represents: happiness, good luck and peace. On another level, represents Japanese culture, innovative thinking and construction. Capturing Tokyo-ness was more challenging. Tokyo icons such as Tokyo Tower felt overly done and boring. This logo mimics the general shape of the Japanese kanji for (東京) Tokyo and (火) Fire. In this way, the crane resembles the Phoenix rising from the fire.
Three diamonds point in the same direction, representing a common goal and bringing people together. Their shapes represent sweat and tears. The negative space depicts the struggle to reach the top. Finally, the secondary ring on the Paralympic logo represents, extra focus, unity and awareness. The inside circles of both logos are the same size to signify that we are all the same on the inside.
Japanese culture, innovative thinking and construction
Striving towards a common goal
Unity and awareness