After watching “The Worst-Designed Thing You’ve Never Noticed” by Roman Mars for TED Talks, I checked out New York City’s flag. NYC’s flag violated rule #4 of flag design, no lettering or seals. New York City is one of the great cities of the world and deserves a flag that New Yorkers can stand behind.
When brainstorming potential icons of NYC, I first thought of the twin towers. The towers made NYC’s landscape an icon but after 9/11, the towers became the symbol of the global war on terrorism. I didn’t want negative connotations associated with the city that I love. Lady Liberty ( Liberty ) is more positive and epitomizes the spirit of NYC and America. The challenge was to find a way to represent Liberty in a new way and incorporate that image with the current flag.
For New York City’s new flag, I focused on Liberty’s head and torch.
“Lady Liberty’s classic stature, face, and attire come from the Roman goddess Libertas, who also represents freedom from tyranny and oppression. The crown is reminiscent of a halo and its spikes show similarities to those of the sun gods–the Roman Apollo, and the Greek Helios.
Lady carries enlightenment to the world with the forever-lit torch (Liberty’s original name was Liberty Enlightening the World). Along with tools, the ability to create fire is one of the skills that led to civilization as we know it. Fire is symbolic of knowledge and brings light to the people.” reference
What do you think about my redesign? How about as the redesigned logo for NYU? Let me know by leaving a comment.